Digital Marketing: Lower Cost / Higher Efficiency

Digital marketing allows you to market your products and service online electronically via the internet using your website, social media and email marketing primarily.  There are two awesome benefits to digital marketing: 1.) it is typically less expensive than traditional marketing and 2.) you can very easily measure and optimize your results.  That’s right.  In the digital world, almost everything is measurable.

Conversion testing used to take weeks or months but now you can transfer direct response campaigns to online and see results in hours or even minutes. The information you receive allows you to implement optimization strategies and tactics to lower your digital marketing cost and make them more effective.

Although any company with a website can add the ability to acquire analytics, many of them don’t and the ones who do often times don’t generate reports to analyze the statistics.

At a bare minimum, you should add Google Analytics to your website to gather statistics to find out things like what pages are visitors using to come to your website, how long are they staying, how many additional pages they view before leaving, what was the last page they were on before leaving your website, etc.

Lafate Web Design can set this up for you and put in place some key reporting which can be automated to be run and emailed to you on a recurring basis.